/* ── RESET & BASE ─────────────────────────────────────────────────────── */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{--ink:#0e0e0d;--ink2:#2a2a28;--ink3:#4a4a47;--ghost:#8a8a85;--rule:rgba(255,255,255,0.10);--rule-light:rgba(0,0,0,0.10);--paper:#f5f3ee;--paper2:#ece9e2;--bg:#f5f3ee;--red:#c0392b;--red-l:#fcebeb;--red-t:#a32d2d;--amber:#b8860b;--amber-l:#fdf8ed;--amber-t:#854f0b;--green:#2d6a2d;--green-l:#edf7ed;--blue:#185fa5;--blue-l:#eaf3fb;--serif:'DM Serif Display',Georgia,serif;--sans:'DM Sans',system-ui,sans-serif}
html{scroll-behavior:smooth}
body{font-family:var(--sans);background:var(--bg);color:var(--ink);line-height:1.7;font-size:16px;font-weight:300;-webkit-text-size-adjust:100%}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.container{max-width:760px;margin:0 auto;padding:0 1.5rem}
.container-wide{max-width:1000px;margin:0 auto;padding:0 1.5rem}
.nav{position:sticky;top:0;z-index:100;background:var(--ink);border-bottom:0.5px solid var(--rule);padding:1.1rem 0}
.nav-inner{max-width:1000px;margin:0 auto;padding:0 1.5rem;display:flex;align-items:center;justify-content:space-between}
.brand{font-family:var(--sans);font-size:13px;font-weight:500;letter-spacing:.1em;text-transform:uppercase;color:var(--paper)}
.nav-links{display:flex;align-items:center;gap:2rem}
.nav-links a{font-size:13px;color:rgba(245,243,238,.7);transition:color .15s}
.nav-links a:hover{color:var(--paper)}
.nav-cta{font-size:12px;font-weight:500;padding:7px 16px;border-radius:4px;background:var(--red);color:#fff;transition:opacity .15s}
.nav-cta:hover{opacity:.85}
.nav-toggle{display:none;background:none;border:none;color:var(--paper);font-size:20px;cursor:pointer}
.mobile-menu{display:none;flex-direction:column;gap:0;background:var(--ink2);border-bottom:0.5px solid var(--rule)}
.mobile-menu a{padding:1rem 1.5rem;font-size:15px;color:rgba(245,243,238,.85);border-bottom:0.5px solid var(--rule);display:block}
.mobile-menu.open{display:flex}
.hero{background:var(--ink);padding:5rem 0 0;position:relative;overflow:hidden}
.hero::before{content:'';position:absolute;inset:0;background:repeating-linear-gradient(0deg,transparent,transparent 39px,rgba(255,255,255,.03) 39px,rgba(255,255,255,.03) 40px),repeating-linear-gradient(90deg,transparent,transparent 39px,rgba(255,255,255,.03) 39px,rgba(255,255,255,.03) 40px)}
.hero .container{position:relative;z-index:1;padding-bottom:5rem}
.eyebrow{display:inline-block;font-size:11px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--ghost);border:0.5px solid rgba(255,255,255,.15);padding:4px 12px;border-radius:2px;margin-bottom:2rem}
.hero h1{font-family:var(--serif);font-size:clamp(32px,5.5vw,56px);font-weight:400;line-height:1.12;color:var(--paper);margin-bottom:1.25rem;max-width:620px}
.hero h1 em{font-style:italic;color:#c87060}
.hero-sub{font-size:17px;color:rgba(245,243,238,.65);line-height:1.75;max-width:540px;margin-bottom:2rem;font-weight:300}
.hook-stack{display:flex;flex-direction:column;gap:8px;margin-bottom:2.5rem;padding-left:1rem;border-left:2px solid var(--red)}
.hook{font-family:var(--serif);font-size:15px;font-style:italic;color:rgba(245,243,238,.7)}
.hero-cta-row{display:flex;align-items:center;gap:1.25rem;flex-wrap:wrap}
.hero-rule{height:4px;background:var(--red);width:100%}
.btn-primary{display:inline-flex;align-items:center;gap:6px;font-family:var(--sans);font-size:14px;font-weight:500;padding:12px 24px;border-radius:4px;background:var(--red);color:#fff;transition:opacity .15s,transform .15s}
.btn-primary:hover{opacity:.88;transform:translateY(-1px)}
.btn-ghost{display:inline-flex;align-items:center;font-size:14px;color:rgba(245,243,238,.65);transition:color .15s}
.btn-ghost:hover{color:var(--paper)}
.stats-strip{background:var(--ink2);border-bottom:0.5px solid rgba(255,255,255,.08);padding:2rem 0}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.08)}
.stat{background:var(--ink2);padding:1.5rem 1rem;text-align:center}
.stat-n{font-family:var(--serif);font-size:28px;color:var(--paper);display:block;line-height:1;margin-bottom:6px}
.stat-l{font-size:12px;color:var(--ghost);line-height:1.4}
.section{padding:5rem 0;border-bottom:0.5px solid var(--rule-light)}
.section-label{font-size:10px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--ghost);margin-bottom:1rem;display:block}
.section-label.light{color:rgba(245,243,238,.4)}
.section-title{font-family:var(--serif);font-size:clamp(24px,3.5vw,34px);font-weight:400;color:var(--ink);line-height:1.2;margin-bottom:1.25rem}
.section-title.light{color:var(--paper)}
.section-body{font-size:15px;color:var(--ink3);line-height:1.8;max-width:580px}
.dark-section{background:var(--ink);border-bottom:none}
.dark-section .section-title{color:var(--paper)}
.trigger-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:2rem}
.trigger-card{border-radius:6px;padding:16px 18px;border:0.5px solid var(--rule-light)}
.trigger-card.fear{background:var(--red-l);border-color:#f09595}
.trigger-card.urgency{background:var(--amber-l);border-color:#e0b44a}
.trigger-card.authority{background:var(--blue-l);border-color:#85b7eb}
.trigger-card.greed{background:var(--green-l);border-color:#97c459}
.trigger-name{font-size:12px;font-weight:500;margin-bottom:6px}
.fear .trigger-name{color:var(--red-t)}.urgency .trigger-name{color:var(--amber-t)}.authority .trigger-name{color:var(--blue)}.greed .trigger-name{color:var(--green)}
.trigger-desc{font-size:13px;color:var(--ink2);line-height:1.6;margin-bottom:8px}
.trigger-ex{font-size:11px;font-style:italic;color:var(--ink3);line-height:1.5}
.testimonies{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:2rem}
.testimony{background:var(--ink2);border:0.5px solid rgba(255,255,255,.08);border-radius:6px;padding:1.25rem}
.t-quote{font-family:var(--serif);font-style:italic;font-size:14px;color:rgba(245,243,238,.8);line-height:1.65;margin-bottom:.75rem}
.t-source{font-size:12px;color:var(--ghost)}
.t-loss{display:inline-block;font-size:11px;font-weight:500;padding:2px 8px;border-radius:2px;margin-top:6px;background:rgba(192,57,43,.15);color:#e07060}
.products-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:2rem}
.product-card{background:#fff;border:0.5px solid var(--rule-light);border-radius:6px;padding:1.25rem;transition:border-color .2s,box-shadow .2s}
.product-card:hover{border-color:rgba(0,0,0,.2);box-shadow:0 4px 16px rgba(0,0,0,.06)}
.free-card{border-color:rgba(45,106,45,.3)}
.p-tag{display:inline-block;font-size:11px;font-weight:500;padding:3px 8px;border-radius:2px;margin-bottom:.75rem;background:var(--ink);color:var(--paper)}
.free-card .p-tag{background:var(--green)}
.p-title{font-family:var(--serif);font-size:17px;color:var(--ink);margin-bottom:8px;line-height:1.3}
.p-desc{font-size:13px;color:var(--ghost);line-height:1.65;margin-bottom:1rem}
.p-link{font-size:13px;color:var(--blue);font-weight:500;transition:opacity .15s}
.p-link:hover{opacity:.75}
.bundle-strip{margin-top:1.5rem;background:var(--ink);border-radius:8px;padding:2rem;display:flex;align-items:center;justify-content:space-between;gap:2rem;flex-wrap:wrap}
.bundle-label{font-size:10px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--ghost);margin-bottom:.5rem}
.bundle-title{font-family:var(--serif);font-size:20px;color:var(--paper);margin-bottom:.4rem}
.bundle-desc{font-size:13px;color:var(--ghost)}
.bundle-price-block{text-align:right;flex-shrink:0}
.bundle-was{font-size:13px;color:var(--ghost);text-decoration:line-through;margin-bottom:.3rem}
.bundle-price{font-family:var(--serif);font-size:42px;color:var(--paper);line-height:1;margin-bottom:.75rem}
.rules-section{background:var(--paper2)}
.rules-list{margin-top:1.5rem}
.rule{display:flex;gap:1.25rem;align-items:flex-start;padding:1rem 0;border-bottom:0.5px solid var(--rule-light)}
.rule:last-child{border-bottom:none}
.rule-n{font-size:13px;font-weight:500;color:var(--red);min-width:28px;margin-top:2px}
.rule-t{font-size:14px;color:var(--ink2);line-height:1.65}
.footer{background:var(--ink);padding:2.5rem 0}
.footer-inner{max-width:1000px;margin:0 auto;padding:0 1.5rem;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:1rem}
.footer-brand{font-size:12px;font-weight:500;letter-spacing:.1em;text-transform:uppercase;color:var(--ghost)}
.footer-links{display:flex;gap:1.5rem}
.footer-links a{font-size:12px;color:rgba(245,243,238,.4);transition:color .15s}
.footer-links a:hover{color:var(--paper)}
.footer-note{font-size:12px;color:rgba(138,138,133,.5)}
.page-header{background:var(--ink);padding:4rem 0 3.5rem;border-bottom:4px solid var(--red)}
.page-header h1{font-family:var(--serif);font-size:clamp(28px,4vw,44px);font-weight:400;color:var(--paper);line-height:1.2;margin-bottom:.75rem}
.page-header .lead{font-size:16px;color:rgba(245,243,238,.65);max-width:540px;line-height:1.7}
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:3rem;margin-top:2.5rem}
.about-block h3{font-family:var(--serif);font-size:20px;margin-bottom:.75rem;color:var(--ink)}
.about-block p{font-size:14px;color:var(--ink3);line-height:1.8;margin-bottom:1rem}
.mission-box{background:var(--ink);border-radius:8px;padding:2rem;margin:2.5rem 0}
.mission-box p{font-family:var(--serif);font-size:20px;color:var(--paper);line-height:1.55;font-style:italic}
.products-full{display:flex;flex-direction:column;gap:2rem;margin-top:2rem}
.product-full{border:0.5px solid var(--rule-light);border-radius:8px;padding:2rem;background:#fff;display:grid;grid-template-columns:1fr auto;gap:2rem;align-items:start}
.pf-tag{display:inline-block;font-size:11px;font-weight:500;padding:3px 8px;border-radius:2px;margin-bottom:.75rem}
.pf-tag.free{background:var(--green);color:#fff}
.pf-tag.paid{background:var(--ink);color:var(--paper)}
.pf-title{font-family:var(--serif);font-size:22px;color:var(--ink);margin-bottom:.5rem}
.pf-sub{font-size:13px;color:var(--ghost);margin-bottom:1rem;font-style:italic}
.pf-body{font-size:14px;color:var(--ink3);line-height:1.75}
.pf-includes{margin-top:1rem}
.pf-includes li{font-size:13px;color:var(--ink3);list-style:none;padding:5px 0;border-bottom:0.5px solid var(--rule-light);display:flex;gap:8px}
.pf-includes li::before{content:'\2713';color:var(--green);font-weight:700}
.pf-price-block{text-align:right;flex-shrink:0}
.pf-price{font-family:var(--serif);font-size:32px;color:var(--ink);display:block;margin-bottom:.5rem}
.blog-grid{display:flex;flex-direction:column;gap:0;margin-top:2rem}
.blog-post{padding:1.75rem 0;border-bottom:0.5px solid var(--rule-light);display:grid;grid-template-columns:1fr auto;gap:1.5rem;align-items:start}
.blog-post:last-child{border-bottom:none}
.post-tag{display:inline-block;font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;padding:3px 8px;border-radius:20px;margin-bottom:.6rem;background:var(--red-l);color:var(--red-t)}
.post-title{font-family:var(--serif);font-size:20px;color:var(--ink);line-height:1.3;margin-bottom:.5rem}
.post-title a:hover{color:var(--red)}
.post-excerpt{font-size:14px;color:var(--ink3);line-height:1.7}
.post-meta{font-size:12px;color:var(--ghost);margin-top:.5rem}
.post-read{font-size:12px;color:var(--blue);font-weight:500;white-space:nowrap;margin-top:4px}
.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.reveal.visible{opacity:1;transform:translateY(0)}
@media(max-width:700px){.nav-links{display:none}.nav-toggle{display:block}.stats-grid{grid-template-columns:1fr 1fr}.trigger-grid{grid-template-columns:1fr}.testimonies{grid-template-columns:1fr}.products-grid{grid-template-columns:1fr}.bundle-strip{flex-direction:column}.bundle-price-block{text-align:left}.about-grid{grid-template-columns:1fr;gap:2rem}.product-full{grid-template-columns:1fr}.pf-price-block{text-align:left}.hero-cta-row{flex-direction:column;align-items:flex-start}.footer-inner{flex-direction:column;gap:1.5rem}.footer-links{flex-wrap:wrap;gap:1rem}}
@media(max-width:480px){.hero{padding:3.5rem 0 0}.section{padding:3.5rem 0}.hero h1{font-size:28px}}